Be alert. Look deeply.
It would seem (and some sites confirm it) that this assault rifle was named after the largest venomous snake in the Western Hemisphere. Indeed, the snake is part of the logo of the company. (See at top.)
Lachesis is a genus of venomous pitvipers found in remote forested areas of Central and South America. The generic name refers to one of the Three Fates in Greek mythology who determined the length of the thread of life.....
One of the largest and most dangerous snakes in South America, this snake is capable of multiple-bite strikes and the injection of large amounts of venom. Even the bite of a juvenile specimen can be fatal. However, this snake is basically nocturnal and contact with humans is minimized for this reason. Source.
Clotho, the spinner, who spins the thread of life. Lachesis, the measurer, who choses the lot in life one will have and measures off how long it is to be. Atropos, she who cannot be turned, who at death with her shears cuts the thread of life. Source.As a boy, I remember the bushmaster being mentioned, often, in the books of early naturalists like Raymond Ditmars. Recently one writer recalled a memorably dangerous encounter Ditmars had with a bushmaster in the 1920s, at the Bronx Zoo. Bushmasters are snakes not to be discounted.
site has teeshirts, cups, and bomber hats. They all subtly push the myth-making that the assault rifle makes its owner into venomous warriors among men.
The Bushmaster .223 rifle has a history that appears to attract symbolic names.
"The AR-15 rifle was first developed by the Fairchild ArmaLite corporation in 1957. ArmaLite sold the rights to the design to Colt in 1959, and the weapon was adapted for military use as the M16; it went in to service in Vietnam in 1963. The modern AR-15 is a demilitarized version of the M16, and is now manufactured by several companies including Bushmaster...," noted Time.
The Bushmaster and its corporate parent, Freedom Group, is a private company owned by a New York-based hedge fund, Cerberus Capital Management, since 2006.
But now, in the wake of the Newtown shooting, Bushmaster is being put up for sale by Cerebrus because of the new attention to the rifle.