In Jim Brandon's 1983 book,
The Rebirth of Pan: Hidden Faces of the American Earth Spirit, he wrote, regarding the "name game":
I'm not talking here of such spooky tongue-twisters as H.P. Lovecraft's Yog-Sothoth or Arthur Machen's Ishakshar, but of quite ordinary names like Bell, Beall and variants, Crowley, Francis, Grafton, Grubb, Magee/McGee, Mason, McKinney, Montpelier, Parsons, Pike, Shelby, Vernon, Watson/Watt, Williams/Williamson. I have others on file, but these are the ones which I have accumulated the most instances.
In my 1983
Mysterious America, I observed:
Cryptologic or coincidence? Jim Brandon should be credited with calling attention to the name Watts/Watkins/Watson, and its entanglement with inexplicable things. Some other names involved in mysterious events pinpointed by Brandon are Bell, Mason, Parsons, Pike, Vernon, and Warren. The influence of such names as Mason, Pike, Warren, and Lafayette, for example, issues, in some cryptopolitical and occult way, from their ties to the Masonic tradition.
Nicholas Name Game
One of the hidden name games that seems constantly in battle for our attention, second only to the
Fayette Factor, is the one with roots in the name
Nicholas.
Jim Brandon, author of
Weird America (1978) and
The Rebirth of Pan (1983), emailed me on April 10, 2012,
I wanted to add a couple of candidates to the Names of Power list – which I’ve probably mentioned before: that would be Nicholas and permutations (from Old Nick and Santa Claus up), and U.S. presidential names.
Nicholas does have some interesting connections:
Nicholas = English and Dutch: from the personal name (Greek Nikolaos, from nikān "to conquer" + laos "people"). Forms with -ch- are due to hypercorrection. The name in various vernacular forms was popular among Christians throughout Europe in the Middle Ages, largely as a result of the fame of a 4th-century Lycian bishop, about whom a large number of legends grew up, and who was venerated in the Orthodox Church as well as the Catholic. In English-speaking countries, this surname is also found as an Americanized form of various Greek surnames such as Papanikolaou "(son of) Nicholas the priest" and patronymics such as Nikolopoulos.
For years, Brandon has noted the
Nicholas name game. For example, in 2012, he wrote:
I suppose y’all noticed that the successful walk over Niagara Falls brought a hot name-of-power into play, in this case Nervous Nick, which seems to be running a close second to Fateful Fay these days.
Nik Wallenda (aka Nicholas Troffer) reportedly made the only known walk directly over the falls, rather than over the river farther away. He wore a safety device at the insistence of ABC-TV. Incredible, nevertheless.
In recent years, Brandon has had fun with various catchy ways to characterize this special name-of-power, beyond "Nervous Nick" (June 16, 2012), to include "nasty nomenklatura" (October 8, 2012), "the Nicholas/Nick/Old Nick angle" (May 30, 2013), "Nickolauson" (April 29, 2015), and most recently, humorously, the "NickName™ nexus" (March 22, 2016).
Examining monikers, sometimes we find surprises. For instance, I discovered the name
Nixon, which is an English baby name, is part of this name nexus. The meaning of the name
Nixon is, literally, an abbreviation of
Nicholas.
Nike (Winged Victory), Louvre, Paris, France.
The mythological
Nike was a Greek goddess of victory and root origin of
Nicholas.
The Roman equivalent was Victoria. Depending upon the time of various myths, she was described as the daughter of the Titan Pallas and the goddess Styx, and the sister of Kratos (Strength), Bia (Force), and Zelus (Zeal).
Names stemming from
Nike include among others:
Nikolaos, Nicholas, Nicola, Nick, Nicolai, Niccolò, Nikolai, Nicolae, Nils, Klaas, Nicole, Ike, Niki, Nikita, Nika, Nieke, Naike, Niketas, Nikki, Nico, and
Veronica.
Nicholas in the News
How do names aligned to "Nicholas/Nick" slip into some of the violent stories we track?
Let's take the shooting on Sunday, May 29, 2016, on the west side of Houston, Texas. An active shooter began firing shots around 10 a.m. at 13200 Memorial Drive, at the corner of Memorial Drive and Wycliffe. (See more details,
here.)
When the story was first published, no names of the shooter or the victims were published. A day later, the identities began surfacing in the media.
The gunman fired 212 rounds during a rampage at an auto detail shop as he killed one and injured several. He was shot dead in the event, and was identified as Army veteran
Dionisio Garza III from Rancho Cucamonga, San Bernardino County, California.
In and of itself, "Dionisio Garza" is quite a name.
Garza is a Galician and Basque noble surname and the Spanish language equivalent of Heron (bird).
Garza has also become a part of many placenames.
Garza was the surname of many Sephardic Jews that settled in Monterrey, Nuevo León and the name is still found in many famous people from that Mexican state.
Dionisio is the Spanish and Italian form of
Dionysius. The Greek name
Dionysius, deriving from the name of the Greek god
Dionysus, was exceedingly common, and many ancient people, famous and otherwise, bore it. It remains a common name today in the form
Dennis (
Denys, Denis, Denise). The modern Greek form of the name is
Dionysios or
Dionysis. The Spanish form of the name is
Dionisio.
The cult of
Dionysus was closely associated with trees, specifically the fig tree, and some of his bynames exhibit this, such as
Endendros "he in the tree" or
Dendritēs, "he of the tree". The original meaning is suggested as "he who runs among the trees," or that of a "runner in the woods". Some analysts propose the more cosmological interpretation of "he who impels the (world-)tree." This interpretation explains how the name could have been re-interpreted from a meaning of "tree" to the name of a mountain: the axis mundi of Indo-European mythology is represented both as a world-tree and as a world-mountain.

Dionisio Garza III, 25, was an Army vet and had spent two tours in Afghanistan.
The owner of the auto detail shop saw the bare-chested man with a crew cut (Garza) stride calmly up to his wife Sunday morning as she chatted with a longtime customer at their family-owned car wash off Memorial Drive. He reached around her, shooting Eugene Linscomb in the head while the 56-year-old sat in his Mercedes. (
Linscomb is an English name from a Devon location called
Lincombe, named in Old English with
lin "flax" or
lind "lime tree" +
cumb "valley.")
"That man's the devil," the gunman declared.
The owner's wife sank to the ground, reciting the Lord's Prayer.
"Y'all calm down. I'm not going to kill y'all, y'all are Christians," Garza said.
Railing against gays, Jews, and Walmart, Garza then walked back toward his car to grab an AR-15 assault rifle, yelling that the world was coming to an end. The owner, who has run Memorial Hand Car Wash for the past 13 years, seized the opportunity to escape. Grabbing his wife's hand, they sprinted across the street to a Chase Bank and jumped a residential wall.
A law enforcement officer shot and killed Garza.
The names of the owner and his wife, who survived this event: Paris and Felicia Nichols.
The Nicholas/Nick/Nike/Nichols phenomenon was in evidence again. The NickName™ Game lives on.